Field Sales Engineer (Automation) | Omron, UK


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Field Sales Engineer (Automation)

Motivated to take on a new challenge? We are looking for a Field Sales Engineer (Automation) for our sales organisation.

Omron Corporation is a leading industrial automation company that leverages its core sensing & control technologies to expand into businesses, such as control components, electronic components, automotive electronic components, social infrastructure, healthcare, and the environment.
Omron was established in 1933, and has around 39,000 global employees, offering products and services in over 110 nations and regions. In the industrial automation business, Omron is contributing to making an affluent society by offering automation technologies which drive innovation in manufacturing as well as products and customer support.

Field Sales Engineer (Automation)
Immediate Manager: Area Sales Manager

Location: Home-Office. Working from home, ideally within the assigned region. MK, LU, AL, CM, CO, HP, RM, SS, SG postcodes.

Practical Requirements

The role is for a full-time Field Sales Engineer specialising in Automation, working in our strategic OEM team. The position is primarily externally based with extensive travel required throughout the designated region. Occasional European travel may be required.

Overall Objectives

There will be an induction period, as an introduction to the Omron business, its departments and its people, along with structured learning in the automation products supported in this role. The successful candidate will work alongside a dedicated Applications engineer supporting Key OEM accounts.
The role sits within the designated regional sales team and will be supporting the sales growth of IAB products within a specified geographical Hot Spot area. The main emphasis will be one of providing sales and application support to new and existing direct customers within the region. The role works alongside colleagues from the end-user and distribution teams.

Key Responsibilities

  • To support the growth of the company’s industrial automation business in a specified geographic region by providing efficient & effective Sales and application support. Provide sales and application support for new and existing direct accounts. Provide key business and value messages to customers who look to Omron for Automation applications. Use Omron management information systems to track and monitor area performance.
  • To ensure that new and Key Promotional Products (KPP’s) are effectively commercially supported. Support the introduction of new product lines to new and existing direct customers and Distributors, by working closely with the local Field Application Engineer, Area Sales Manager & Marketing teams. Identify and report new application opportunities to the marketing team for further research. Communicates with Area Sales Management and Marketing teams to ensure application knowledge is effectively transferred to all.
  • Build and develop mutually beneficial relationships with colleagues, customers and Distributors.
  • Engage in regular contact with a broad cross-section of direct customers, Distributors and colleagues. Proactive in knowledge sharing of applications, customer and partner information. Communicate ongoing application developments with external and internal staff, e.g. Case Studies, Seminars & visit reports. Participate in regular sales meetings and conferences. Recognise and explores new opportunities using skills sets of colleagues as appropriate.

Performance Criteria

  • Budget: Regional budget & KPP
  • Business growth

Behavioural Skills

  • Self-Reliance
    • Build and maintains knowledge of the business area. Adopt an ongoing development of knowledge through self-learning. Takes ownership of issues/problems within the business area. Identifies solutions. Initiates action to resolve.
    • Results Driven
      • Focused on profit/revenue maximisation and achieving agreed standards and targets.
    • Decision-Making Ability
      • Identify knowledge or support required to reach individual decisions. Take appropriate action to achieve the best possible outcome in each case
    • Commercial Awareness
      • Good financial awareness. Management of accounting skills Displays the ability to negotiate as an equal business partner within business relationships. Maintain a detailed awareness of the latest industry and technology trends.
    • Team Orientation
      • Supportive of team and company objectives. Work with colleagues to ensure cross-functional integration and execution of business plans.


  • Degree/diploma in Automation or electrical/electronic engineering or equivalent

Knowledge Skills And Experience

  • Experience in Omrons Key target Markets. Automation, Food and Beverage and or Logistics and Warehousing
  • Studied within the field of Automation, Electrical and Electronic Control Systems. Knowledge of AI, IoT, Data Analytics would be an advantage
  • To demonstrate a high level of commercial experience and some basic technical knowledge is desirable
  • A good understanding of OEM’s, End-users, System Integrators and panel builders is advantageous. Knowledge of distribution strategies and varying Routes-to-Market is also beneficial.
  • Excellent communication and influencing skills.
  • Good planning & organising skills.
  • Self-motivated, ambitious, pro-active and tenacious, with the capability of achieving challenging targets.
  • Capable of working both independently and as part of a team, contributing to the overall success of the company’s sales effort.

This Job Description and profile is a guide to the role of Field Sales Engineer. It is not an exhaustive list of the duties and responsibilities and may be altered from time to time to meet changing business circumstances.
Please apply for the position, in the first instance, by providing an up to date CV accompanied by a covering letter, detailing why you think you would be suitable for the role to

If successful, we will contact you with further instructions on how to proceed with your application.